Scratch off "content" from your to-do list and reclaim your time with a trusted partner by your side. I handle interviews with your donors, alumni, partners, and staff, transforming them into a versatile content library for social media, emails, your website, and events. My interviews spotlight real people who embody your mission, helping you communicate program outcomes, boost fundraising, and market your organization effectively.
Say hi!
June 16, 2025
When Joey first approached us about working together, I'll be honest—I was skeptical. We're a staff of 18 with limited bandwidth, and I've had experiences with consultants who promise the world but don't understand our reality.
Joey was different from day one. He actually slowed down to match our pace. For three months, he was like this patient strategist in our corner—researching our work, sending thoughtful insights, and building real relationships with our team. He seamlessly integrated himself into our workflow, so that instead of feeling like a "consultant," he felt like a real member of the team.
The breakthrough came when Joey interviewed our program alumni. Watching him create that space for authentic storytelling—and seeing how it reconnected me with why I do this work—that's when I knew we had something special. No one had ever really captured the impact of our program in a way that is both personal and profound. It’s hard sometimes to step back and tell the story of our organization in a fresh way, and Joey did exactly that.
The work that Joey has done for our organization will last long beyond this single fundraising campaign. The alumni videos are evergreen assets which we can use with grantors, donors, principals, parents, and more. And the strategy that Joey lined up for us will serve as a blueprint for all our further campaigns. Thanks to him, we’re reaching people we’ve never connected with before, on platforms where we were stagnant for years. Of the dozen or so consultants we’ve worked with, Joey is by far the absolute best.
Kate Reuther Executive Director, Uptown StoriesIt's a powerful experience to see the big picture from an outsider's perspective. We'll meet to validate my research and discuss your challenges and opportunities, creating a clear strategic foundation that respects your team's capacity while identifying the highest-impact areas for growth
There are people out there who would genuinely care about your mission—they just don't know you exist yet. By understanding what motivates them, how they think, and what they value, we can create content that positions your organization as the trusted voice on the causes they already care about
We'll record deep, authentic conversations with your program's stakeholders about how your organization impacted their lives. Each 45-minute interview become the raw material for dozens of videos, social posts, and story-driven campaigns centering real people who represent your mission. One thoughtful conversation can create up to a 100 meaningful touchpoints that gradually bring new supporters into your community.
We create sample content that experiments with different approaches to grabbing our target audiences' attention in ways that feel authentic to your organization. Your team contributes ideas and feedback at their own pace, helping us build an evergreen content library that your organization can draw from throughout the year and beyond.
We build story-driven campaigns that speak to both potential supporters and your existing donor community. Whether it's fundraising emails, one-on-one donor conversations, grant applications, or institutional funder updates, the same authentic stories adapt to strengthen everyrelationship in your community.
We built a fundraising campaign around a video series that drove supporters to Givebutter while simultaneously celebrating the life-changing outcomes their funding makes possible. The story-driven approach brought people further into the community by showing real impact rather than just asking for money.
Grow on Social
LinkedIn became our secret weapon for advocates beyond northern Manhattan who have a natural affinity for supporting young writers and their development. We created a campaign centered on 'the kid we once were'— protecting young people's time and space to write, find themselves, and grow into their authentic voices. The message about voice as empowerment, especially in today's cultural moment.