Video Marketer and Content Strategist for Nonprofits

I am leveraging all of my past experience – as a creative writing BFA at Pratt Institute, as an Adjunct Professor of media and technology at NYU, as a classroom teacher, as a Film and TV Producer, and as an agency Director of Content and Media – to the single goal of growing support for your nonprofit.

Creativity as a Source of Power

Client
Uptown StoriesMission:
Uptown Stories offers after-school, weekend, and summer creative writing workshops for children ages 8-18Problem:
1. We keep coming back to the same people for support.
2. The people most likely to support us are the families we are trying to support.Goal
Grow awareness among professionals with an affinity for the skill of writing, such as lawyers, marketing creatives, editors, screenwriters.Insight:
Progressive professionals on LinkedIn feel disempowered by the current political climateCampaign Idea:
Celebrate our individual and collective voice as a source of power no one can take away.

No charity feels. No "sads."

Client
Urban Arts PartnershipMission
Urban Arts teaches digital game design as a pathway to college and career.Problem
We make so much positive impact in the classroom that remains out-of-sight for our funders and supporters.Goal
Talk about our impact in the classroom while centering our students and their strengths.Campaign
A video series featuring a high school computer science teacher who is using the org's curriculum in his classroom.

Adults trust their peers more, too.

Client
College Access Research and ActionMission:
CARA ensures that students have the knowledge and support necessary to enroll in and persist through postsecondary education.Problem:
1. A lack of broad awareness about CARA’s amazing work.
2. We keep coming back to the same people for support.Goal
Grow awareness among Program Officers in the college persistence space.Insight
CARA is all about peer-to-peer support. When it comes to sensitive topics, adults trust their peers more too.Campaign Idea
Create affinity for youth peer-to-peer support by talking about the equivalent adult experience: Venting to a co-worker about your boss. Venting to your friends about your spouse. Venting to your spouse about your kids